Where the authenticity of the past inspires the innovation of the future

Our transformative journey began with the emergence of industrial bread production and modern baking technologies. From the very start, we defined our mission as creating specialized, innovative formulations to develop this nascent industry—with one crucial difference: we've kept the authentic flavors and valuable traditional methods at the heart of our production processes. As the industry expanded and diversified, we developed our expertise in optimizing raw material matrix and specialized, targeted use of enzymes. This led to significant improvements in quality, reductions in production costs, and enhanced product performance. Moving forward, in line with global shifts toward health-focused production and functional foods with specialized nutritional value, we've concentrated our research in nutraceuticals, functional nutrition, and medical foods, achieving outstanding results in designing specialized nutritional profiles. Today, after years of experience across all sectors of this industry, we serve as trusted partners. Through developing innovative formulations, we enable producers to compete globally while building a sustainable future for the food industry.

Philosophy of Founding and Transformative Movement

 

At the core of every significant transformation is a team of specialists united by shared passion and strategic goals. We deeply believe that achieving impactful, lasting innovation requires solid foundations and intelligent execution. Accordingly, our technology team has created a dynamic ecosystem where key elements—teamwork and commitment, engineered creativity, and advanced technical expertise—converge to deliver transformative solutions.

  • Research-Centric: Integrating cutting-edge knowledge in food science with modern production technologies
  • Operational Agility: The ability to respond rapidly to market changes
  • Outstanding Quality: Ensuring international standards at all production stages
  • Responsible Innovation: Developing products that genuinely enhance health value

With this approach, we are not only pioneers in providing design and production services but also defining new standards in the functional and nutraceutical food industry. Every day, we are motivated to expand the boundaries of what is possible in this vital field.

Intelligent Response to Emerging Needs

 

In this era of rapid lifestyle changes and growing health awareness, the market for dietary supplements and functional foods has become one of the most dynamic and attractive sectors in global health. Our expert team, leveraging advanced technical knowledge and forward-thinking approaches, has taken strategic steps including intelligent market analysis to precisely identify emerging opportunities, continuous technological advancement of production systems, economic optimization to reduce costs without compromising quality, and designing customized formulations tailored to specific market needs.

In the course of these developments, our team is at the forefront of providing design and production services by identifying key market opportunities, continuously advancing production technologies, optimizing and reducing costs, and designing formulations based on the real needs of consumers.

New Horizons in Nutrition Through Value-Added Products

 

Flour-based products, especially bread, have always held a fundamental place in family diets. But today, thanks to remarkable advances in food science, these products have transcended their traditional role to become powerful tools for community health improvement. Our specialized scientific enrichment processes incorporate valuable compounds like specialty proteins, bioactive peptides, and prebiotic fibers. This not only enhances nutritional value but also creates unique health benefits, enabling achievements such as blood pressure regulation, improved gut microbiome health, and meeting special nutritional needs for groups like diabetics, athletes, and children.
Our expert team, drawing on the latest scientific findings and industry standards, offers comprehensive services to enhance your products' nutritional profiles. These include optimizing existing formulations, developing specialized products like enriched energy bars and functional beverages, and creating solutions for children's nutrition and elderly dietary needs. We guarantee that all research, development, and production stages meet the highest quality standards, delivering final products with both superior nutritional value and appealing sensory characteristics—helping you secure a premium position in today's competitive market.

A Family of Brands

BakedIn Group

Simultaneously with the introduction of commercial bread to consumer markets, BakedIn Group was established with an innovation-driven approach in the field of consulting and production of traditional bread using modern, scientific methods. The group fostered a collaborative environment where a team of dedicated and skilled professionals, united by shared passion and motivation, took confident and decisive steps in the bakery industry to achieve distinctive goals and pave the way for future advancements.

"Authenticity Inspires Future Innovation."

Mehr Pouya

In response to rapid advancements in baking technologies and growing demand for high-quality flour products, Mehr Pouya was established with a mission to provide scientific and specialized solutions for the baking industry. With deep understanding of bread's vital role in household nutrition and leveraging advanced expertise in dough rheology and ingredient behavior analysis, we've developed innovative formulations that simultaneously enhance product quality and nutritional value.

Our core specialization lies in precise dough behavior analysis and optimization of final product quality parameters. Through systematic studies of raw materials' physicochemical properties and functional additives' effects, we've created formulations that maintain excellent organoleptic characteristics while elevating the nutritional profile of baked goods. This scientific approach yields bread with optimal texture, improved volume, and extended shelf life.

On the technical front, Mehr Pouya offers specialized consulting for equipment selection and optimization, helping production facilities align their operations with the latest industrial standards. By considering each client's production capacity and target market needs, we deliver operational solutions that reduce costs while increasing profitability.

A unique achievement of Mehr Pouya is our specialized formulations for enriched and functional breads. Incorporating valuable components like dietary fibers, plant proteins, and essential micronutrients, these products address nutritional requirements for general consumers and specific groups including diabetics, children, and athletes.

Combining food science expertise with process engineering knowledge, Mehr Pouya continuously works to advance the baking industry toward higher quality, more nutritious, and cost-optimized production. As a trusted industry authority, we're committed to ongoing improvement of flour product quality and health benefits, driving innovation to create a more advanced future for this essential industry.

"From Science to Product: Partnering with You at Every Production Scale"

Khooshe Gol

Through the scientific expansion of bakery production and specialized enrichment with high-value compounds like functional proteins, bioactive peptides, and prebiotic fibers, Khooshe Gol has elevated the nutritional profile of its products in line with cutting-edge food science. By applying biotechnology principles, optimizing raw materials, and implementing specialized enzyme technologies, we've not only enhanced nutritional value but also created unique health-promoting properties in our products.

These advancements have enabled us to achieve key health objectives, including:

  • Blood sugar regulation
  • Improved gut microbiome health
  • Enhanced digestive system function

Simultaneously, we address fundamental nutritional needs for both general consumers and special groups such as diabetics, athletes, and children.

With these innovations, Khooshe Gol has transformed its products from simple food sources into effective tools for disease prevention and public health enhancement. This scientific approach not only meets consumers' nutritional demands but also represents a significant step toward a more health-conscious and forward-looking food industry.

"Khooshe Gol bread - a throwback to life's natural rhythm: simple, slow, and connected.

DARAD KHERAD RAYA

As a specialized authority in designing and developing cutting-edge formulations for functional foods, nutraceuticals, and superfoods, Darad Kherad Raya combines deep nutritional science expertise with food biotechnology and advanced process engineering. We create innovative solutions for the food and supplement industries that not only meet nutritional requirements but actively enhance health and prevent disease.

Our nutraceutical formulations are developed through a comprehensive approach that understands the complex interactions between nutrients. By creating synergistic effects among active compounds, controlled release profiles, and compatibility with modern lifestyles, we're setting new standards in the food industry.

In superfood development, we meticulously balance bioactive compound stability, maximum nutrient bioavailability, and desirable sensory characteristics. These formulations are adaptable across product categories while specifically addressing the needs of diverse consumer groups including metabolic disorder patients and professional athletes.

Our specialized enzyme systems represent a technological breakthrough, enhancing sensory qualities, nutritional value, and natural shelf life while reducing undesirable compounds. This innovation has redefined quality and efficacy standards in food products.

At Darad Kherad Raya, we believe the future of food lies at the intersection of advanced formulation science and real consumer needs. Continuously expanding the boundaries of functional and nutraceutical food knowledge, we remain committed to developing scientific solutions for the industry's most complex challenges. Each formulation embodies our dedication to health, quality, and innovation - working to deliver a healthier life for all.

"Produce Next-Generation Foods with Our Future-Focused Designs"

FITIZEN         

One of our most significant achievements in the field of Probiotics and Synbiotics is the development of advanced protective technologies that enhance microbial survival under challenging environmental conditions, particularly stomach acid. Our proprietary systems are engineered to shield live microorganisms from destructive factors, ensuring their integrity throughout gastrointestinal transit.

Complementing these protective technologies, we have leveraged our specialized expertise to develop precisely calibrated probiotic formulations. Through meticulous strain selection and optimization, we ensure optimal delivery and efficacy of each probiotic in enhancing gut microbiome health and immune system function.

Our stabilization systems represent another technological milestone, maintaining microbial viability during production, storage, and consumption. These innovations guarantee that effective therapeutic doses reach consumers with uncompromised potency.

These advancements have significantly elevated the efficacy of our health-focused products. By ensuring microbial survival in challenging environments and optimizing strain combinations, we maximize the beneficial effects of these bioactive compounds. Our innovations not only enhance product quality but also address growing consumer demand for natural, effective health solutions.

Through ongoing scientific research and technological development, we remain committed to advancing the frontiers of probiotic science and delivering high-quality products with clinically validated efficacy.

FITIZEN-PRO     

Our main specialty lies in developing advanced protein formulations derived from both plant and animal sources. These scientifically-engineered solutions feature enhanced bioavailability and solubility, specifically designed to meet the nutritional requirements of general populations and special groups including athletes, seniors, and individuals with metabolic conditions.

  • For Elite Athletes & Active Individuals:
    Our performance protein systems combine fast- and slow-absorbing isolates in optimal ratios, precisely formulated with branched-chain amino acids (BCAAs) and glutamine to synergistically accelerate muscle recovery, reduce exercise-induced damage, and enhance protein synthesis. The strategic inclusion of functional compounds like creatine and targeted electrolytes elevates athletic performance to new levels.
  • Pediatric Nutrition Solutions:
    We meticulously balance high-quality proteins, essential micronutrients, and growth factors in our child-specific formulations. Utilizing nutrient-dense, highly bioavailable fortified proteins, our products comprehensively address pediatric nutritional needs. Advanced flavor systems ensure these formulations are both nutritious and appealing to young consumers.
  • ELDERLY Health Formulations:
    Focusing on sarcopenia prevention, our geriatric-specific blends strategically combine rapid- and sustained-release proteins to maintain muscle mass and improve physical function. These easily digestible formulations with high biological value specifically address the unique requirements of aging populations.
  • ENTRA MEAL & Clinical Nutrition Applications:
    Our medical food formulations meet rigorous scientific standards, featuring precisely calibrated complete proteins, bioactive peptides, and functional fibers. Engineered for various clinical conditions, these products with controlled osmolality and enhanced digestibility provide complete nutritional support for patients.

CEO's Message

As global population grows exponentially, demand for safe, nutritious food has never been more critical. Food engineering has emerged as an innovative solution to this challenge. By combining chemistry, microbiology, and biochemistry, this field enhances food quality and nutritional value through functional ingredients, going beyond meeting basic community needs.

At "Darad Kherad Raya", we're proud to advance this mission and invite you to join us in transforming this modern industry. Our team, drawing on deep knowledge and experience, will accompany you on an inspiring journey "from idea to product"—a journey that not only creates unique products but also opens new horizons of innovation in nutraceuticals and value-added foods.

Partnering with you on this path represents more than just business collaboration for us; it's a commitment to building a healthier future and advancing nutritional boundaries. With this vision, we're creating products that not only meet today's societal needs but will also establish healthier lifestyles for future generations.